How MSPs can implement a PR strategy

Here are four tips for creating a PR strategy: 

1. Choose the right media to start with for your business size and goals

·  Smaller MSPs: Focus on local and regional business publications, newspapers, community tech blogs and channel-focused publications.

·  Vertical MSPs: Target industry-specific media that your ideal customers read as well as channel-focused publications.

·  Mid-Sized & National MSPs: Build thought leadership in IT and channel-focused, publications.

 2. Build relationships with journalists and editors

Journalists and editors often seek expert sources to comment on industry trends. By positioning your MSP as a go-to expert for topics such as cybersecurity, cloud migration, or AI in IT services, you increase your chances of being featured.

3. Align PR efforts with business growth objectives

If you are expanding into a new city for example, focus on securing press in that region. If you are launching a new cybersecurity service, share your announcement with IT and security publications. PR should be used to support your overall business and marketing goals.

4. Track PR success and adjust your approach as needed

Keep an eye out for what is being said about you in the media. Monitor media mentions, website traffic from PR-driven sources, and inbound leads influenced by PR. These insights are invaluable and can show you what is and isn’t working. These insights can be used to - to refine your PR strategy over time to align with your business goals.

 TechComms final thoughts  

Ultimately, implementing these tips in your PR strategy can increase your presence and grow new business opportunities.  The more positive media coverage you gain, the more you will build trust with you clients, prospects and partners.  The aim is to position yourself as a trusted MSP  in the industry. Over time, this will help establish a strong reputation, making your MSP the go-to choice for clients seeking reliable, innovative solutions.